MY PORTFOLIO > GE MONEY

eMarketing for international financial company

GE Money have been providing store/credit cards for a long time under the names of many high street brands - River Island, Mothercare, Debenhams to name a few. However, in 2008 GE Money went the same way as Bradford & Bingley, Abbey and Alliance & Leicester - and became part of the ever growing spanish bank - Banco Santander.

During my tenure with fellow Santander acquisition Bradford & Bingley, I was contracted out to work on some email marketing campaigns for some of GE Money's projects (or Santander Card, as they're now to be know).

This gave me a great opportunity to work with a variety of brands, working within varying guidelines to produce consistent - yet unique - campaigns for each brand, which included Asda, Debenhams, Paypal, Mothercare and River Island.